Context and objectives
As part of a partnership with Nextgen Business School, EKOVYA and EDUMOTIV co‑facilitated a Business Game on Monday, 8 September 2025 (afternoon) and Tuesday, 9 September 2025 (full day) at 12 Rue Louis‑Maynard, 69100 Villeurbanne. The goal: engage students with real strategic challenges blending innovation, urban impact, and go‑to‑market.
The 3 challenges proposed to students
- EKOVYA catalog redesign — Carte blanche | Envision a clearer product architecture, frictionless purchase journeys, and materials tailored to each audience.
- Distribution channels proposal — Carte blanche | Explore, test, and prioritize online and offline channels to accelerate EKOVYA’s reach.
- Urban Eco — Bringing the living into the city | Design actionable ideas to better integrate living systems into urban environments: uses, services, partnerships, and impact indicators.
Key info
- Dates: Monday, 8 September 2025 (PM) and Tuesday, 9 September 2025 (full day)
- Location: 12 Rue Louis‑Maynard, 69100 Villeurbanne
- Partners: Nextgen Business School, EKOVYA, EDUMOTIV
- Themes: Catalog redesign, Distribution channels, Urban Eco | the living city
Day 1 — Monday, 8 September 2025 (9:00–4:30 p.m.)
- Team welcome and introduction to EKOVYA, the game framework, and expected deliverables.
- Project‑team kick‑off and clarification of working assumptions.
- Guided ideation: problem framing, first directions, and role allocation.
Organizational note: the EDUMOTIV team (including executive assistants and HR) traveled by carpool from the EDUMOTIV center. Many thanks to Alexandre Gain for providing a 7‑seat vehicle, easing access to Nextgen.
Day 2 — Tuesday, 9 September 2025 (8:30 a.m.–4:30 p.m.)
- Sprint work: prototyping, benchmarking, value proposition design, and success metrics.
- Rotating coaching by EKOVYA/EDUMOTIV: mid‑course feedback, coherence checks, and pitch prep.
- End‑of‑day presentations: each team delivered its outputs; Nextgen provided a room so the facilitation team could work quietly between sessions.
Acknowledgments
Many thanks to the students of Nextgen Business School for their energy, to the academic team for the warm welcome, and to everyone at EKOVYA and EDUMOTIV who contributed across both days.
